Web3 Technologies: Shaping the Future of Virtual Entertainment

Web3 describes a decentralized internet where users have full control over their data, assets and identities. Using blockchain technology, cryptocurrencies and smart contracts, web3 eliminates the need for intermediaries, allowing people to transact freely.

In this model, decentralized applications (DApps) run on peer-to-peer (P2P) networks, offering services such as gaming, social media, finance and art, powered by crypto tokens and incentives. This article explores the impact of web3 technologies on the future of virtual entertainment — and how to get involved.

Key Takeaways:

• Web3 technologies, including blockchain and NFTs, are ushering in a decentralized internet whose users have full control over their data, assets and identities. This shift from centralized models to user-centric platforms promotes transparency, verifiability and democratic governance, disrupting the traditional Web 2.0 landscape. 

• Web3 is playing a significant role in introducing concepts such as NFTs, play-to-earn (P2E) gaming and the metaverse, and enabling innovative ways to engage fans, including token-gated sales, virtual concerts and fan communities within the metaverse. 

• Collaborations between web3 projects and celebrities are demonstrating how web3 enhances fan participation and allows users to shape their entertainment experiences while holding valuable digital assets with lasting value.

How Is Web3 Shaping the Crypto Realm?

Web3 aims to give users full control over their digital identities, assets and information without relying on centralized platforms or authorities. Users can interact with each other and with DApps using cryptographic keys and signatures, ensuring that their transactions are verifiable and immutable. For example, users can choose to store their data on decentralized storage networks, such as Filecoin, that are encrypted and distributed across multiple nodes. 

The web3 era differs from that of Web 2.0, in which a few huge companies held sway and made tons of cash selling user data and attention. It provides a more democratic alternative where users own and benefit from their contributions and distribute value among network participants. Web3 facilitates new governance models, such as decentralized autonomous organizations (DAOs), which are based on community needs rather than just one person or company making all of the decisions. This shift, which marks a departure from centralized control, puts users first and aligns community incentives.

What Roles Does Web3 Play in Virtual Entertainment?

Web3 plays a vital role in virtual entertainment by giving users more control, ownership and creativity over their digital experiences. Web3 also enables new forms of collaboration, community and innovation in the entertainment industry in the following areas:

• NFTs: Non-fungible tokens are unique digital assets that can represent anything from art and music to videos, games and more. NFTs can be used to create, collect and trade digital content securely and transparently. For example, some musicians have released their songs as NFTs, allowing fans to own and directly support their work.

• Play-to-earn: P2E, a new model of gaming, allows players to earn cryptocurrencies, NFTs or other rewards by playing in and creating/contributing to the gaming ecosystem. This model incentivizes players to participate and invest time and resources in their games. Top players in this space include Axie Infinity,The Sandbox and Star Atlas.

• Metaverse: The metaverse is a term used to describe a group of interconnected virtual worlds that offer an immersive experience. It allows users to create, explore and socialize in digital environments that are powered by blockchain and NFTs. Users can own and trade digital assets such as land, art, games and avatars that have unique properties and value. Leading platforms in the metaverse space include Decentraland, The Sandbox and Axie Infinity, which collectively have attracted millions of users and generated billions of dollars in revenue.

These web3 technologies can enhance fan engagement, ticketing and the overall entertainment experience in various ways, such as the following.

• Token-gated sales: Token-gated ticket sales can only be unlocked or accessed with a specific NFT. This feature allows artists to reward holders of specific NFTs with access to everything from special presales and prime seats to exclusive concert experiences or even custom travel packages. 

• Virtual concerts: Artists can perform live shows in the metaverse using 3D avatars, animations and effects. Virtual concerts can reach a global audience, create a sense of presence and interaction, and offer new creative possibilities. 

• Fan communities: This is a way of building and engaging with loyal and passionate fans in the metaverse, using social media, chat and gaming platforms. Fan communities can create and share content, participate in events and support each other.

Top 3 Web3 Collaborations With Celebrities

As the adoption of web3 technology increases, more celebrities are exploring web3 to gain attention and engagement. Several of the most notable collaborations are described below.

Bybit Web3 x Robbie Williams

The Robbie Williams Music Realm Genesis Pass is a groundbreaking NFT celebrating his 25th career anniversary. This unique NFT offers exciting perks, including exclusive access to Robbie Williams concerts within the LightCycle metaverse, which allows fans to engage virtually with the singer and fellow enthusiasts. Pass holders can also explore LightCycle's diverse music venues and enjoy benefits such as voting rights, discounts and rewards for actively participating in the governance and development of the Music Realm. This community-driven project aims to establish a decentralized music ecosystem, allowing fans to enjoy music, interact with artists and contribute to the platform's growth.

Bybit is set to redefine the web3 landscape as the concert ticket sellers and NFT providers for this exclusive event, combining music and technology in a visionary way.

This extraordinary virtual concert, facilitated by Bybit's advanced ticketing platform, introduces a revolutionary concept — concert tickets as NFTs. These NFT tickets aren’t just passes: they represent a new era in fan engagement and memorabilia. Look beyond the traditional narrative of trading swings in the crypto market to enjoy a unique and immersive web3 experience.

Amidst the crypto market’s fluctuations, Bybit and Robbie Williams present the web3 event of the year, highlighting the importance of great experiences in a space often dominated by metrics. This virtual concert is a testament to Bybit's commitment to pushing the boundaries of what's possible in the web3 ecosystem, bringing technology and entertainment together for an unparalleled celebration of music and community.

Twenty One Pilots and Roblox

Twenty One Pilots, the American musical duo, and Roblox’s virtual universe platform teamed up for a special virtual concert as part of the band's Takeøver Tour. During this unique concert experience, fans had the chance to control the order of the songs and engage with interactive elements throughout the performance.

Premiering on Sep 17, 2021, the concert took place in a custom-built space using advanced volumetric capture technology, and featuring realistic avatars of the band members. This made the virtual experience more immersive and lifelike for the audience.

What made the event even more exciting were three portals within the Roblox metaverse. These portals offered fans different experiences, such as quests, rewards and exclusive virtual merchandise. It was like stepping into a virtual world jointly created by the band and Roblox.

The concert was an enormous success, with fans and critics alike praising the experience for its innovation and entertainment value. This collaboration was made possible through the efforts of Roblox and theater designer Possible Productions, in partnership with Warner Music Group, Atlantic Records and Elektra Music Group.

Ariana Grande and Fortnite

Ariana Grande performed a series of shows in Fortnite, a popular online game and metaverse platform, between Aug 6 and 8, 2021. The concert, tagged the Rift Tour, was attended by millions of players and viewers and featured stunning visual effects and interactive elements, such as flying and fighting a giant monster. 

The show also included some of Grande’s hit songs, such as “Raindrops (An Angel Cried),” “7 Rings,” “Be Alright,” “R.E.M.,” “The Way” and “Positions.” Grande’s Rift Tour was part of Fortnite’s Icon Series, which celebrates the cultural impact of global artists, musicians and entertainers. The event also offered exclusive Ariana Grande Fortnite skins, accessories and in-game items for fans to enjoy.

Why You Should Get the Robbie Williams Genesis Pass

If you hold the Robbie Williams Music Realm Genesis Pass, you’ll receive the following:

• Unique digital art: Each NFT ticket, a carefully designed digital artwork representing your access to the LightCycle concert venue, is also a valuable collectible.

• Immersive music experience: With advanced virtual reality technology, you'll feel like you're at a live concert in a fully 3D environment.

• Lasting value: Your NFT ticket isn’t just your gateway to a one-time experience; it’s a pioneering digital possession that can appreciate in value over time as part of your digital asset portfolio.

How to Get A Robbie Williams Genesis Pass

The Robbie Williams Music Realm Genesis Pass is an equity-focused NFT jointly issued by Robbie Williams and LightCycle. Each pass, released in the form of NFT, serves as a ticket to the metaverse concert scheduled for February 25, 2024.

Far from being an ordinary entrance pass, this is a valuable collector's item commemorating Robbie's debut in the NFT landscape. The Genesis Pass will transport you to a 3D concert setting, offering the atmosphere of a live performance.

There are a few passes available. However, only Twilight passes are available now. Here’s an overview of the pass:

Twilight Pass

Each ticket is a collectible edition NFT, imbued with elements from LightCycle, Robbie Williams, Bybit and HAPE. However, the Twilight pass is particularly special, as it marks Robbie Williams' 25th anniversary in the music industry. It includes trendy apparel signed by the artist and exclusive LightCycle airdrops, offering both a memorable experience and a potential investment opportunity due to likely future appreciation.

How to Buy Robbie Williams Metaverse Tickets with Bybit Wallet

Please note that you will need to have a Bybit account before you are able to proceed. If you don’t already have an account, you may follow our sign-up guide here to register.

Step 1: Log in to your Bybit account by clicking on the Log In button at the top right corner of the Bybit home page. 

Step 2: Navigate to the Bybit Web3 Portal by hovering your cursor over the Web3 tab in the navigation bar at the top of the home page, and click on Bybit Wallet. 

Step 3: Once you enter the Bybit Web3 Portal, a pop-up window should appear to prompt you to create your Bybit Wallet. Click on Create Wallet.

If the pop-up window doesn’t appear, click on Connect Wallet followed by Create Now.

Step 4: Once your Bybit Wallet has been created, navigate to the Robbie Williams Music Realm Genesis Pass Sales page. However, from Jan. 31 onwards, users can start to purchase the pass via Bybit NFT Pro marketplace.

Step 5: Purchase ETH.

Step 6: Buy the Twilight/Dreamscape/Galaxy Pass NFT.

How to Enter the Robbie Williams Beyond Reality in LightCycle Metaverse Concert

After you’ve purchased the tickets, you can hold them in your Bybit Wallet until the day of the concert. 

Here’s a step-by-step guide on how you can enter the concert.

Step 1: Navigate to the LightCycle concert URL.

Step 2: Connect your Bybit Wallet and access the ticket NFT.

The Bottom Line

Web3 technologies are reshaping the virtual entertainment landscape by empowering users with greater control and ownership. This shift is evident in collaborations between web3 projects and celebrities, such as Bybit's groundbreaking partnership with Robbie Williams for a unique NFT-powered virtual concert. These initiatives demonstrate the potential of web3 in revolutionizing fan engagement, immersive experiences, and decentralized ecosystems. As the metaverse continues to evolve, web3 is driving a new era in which technology and entertainment converge, offering users lasting value and innovative opportunities in the digital realm.

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