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Top-rated brands have historically embraced the future and moved to be at the head of the pack with innovations and advancements. Largely, brands like Nike and others have focused exclusively on selling their physical products, but this is changing: NFTs are digital assets that have been used as collectibles, in virtual games and for other digital purposes. While there has been a promise from some NFT creators to add real-life utility to their collections, this has largely been unrealized. However, Nike hopes to change this with its first digital sneaker collection on its .SWOOSH platform.
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