In this article, we’ll explore Zora’s decentralized social network, the ZORA token launch, and how Bybit users can trade ZORA on Bybit.

The social media landscape is currently flawed. Its challenges for creators range from opaque monetization policies to platforms that take a big cut of creators’ earnings. Zora, a decentralized social media protocol, aims to fundamentally change this paradigm, giving creators control over their content and introducing novel monetization techniques through tokenization. 

In this article, we’ll explore Zora’s decentralized social network, its key features and the ZORA token, and learn how Bybit users can participate in the Zora launchpool event.

Zora is a new decentralized social media protocol with a unique approach to content monetization. It allows creators to tokenize every post (text, image or video) by allowing each post to be minted as an 

 (termed a “Content Coin”). Zora is built on the 

 incubated by Coinbase. On Apr 17, 2025, the official Base X account 

 the “Base is for everyone” content coined on Zora. Following that post, user activity on the platform spiked.

Zora was co-founded by Jacob Horne and Dee Goens. Horne, a former product manager at Coinbase, is recognized for his advocacy of open-source 

 infrastructure, and Goens contributes his expertise in community development.

The project has successfully completed several funding rounds. In 2020, Zora secured $2 million in seed funding with participation from firms including Kindred Ventures and Coinbase Ventures. This was followed by a $10 million raise in 2021. The project's growth continued with a Series B round on May 5, 2022, expected to raise $50 million at a valuation of $600 million.

Zora launched its Ethereum-based NFT marketplace, known as “Auction House,” in January 2021. This was designed as a decentralized, permissionless platform to empower creators to mint, list and auction their NFTs. One key innovation introduced by Auction House was the concept of the 

 to improve NFT liquidity. Over time, Zora expanded beyond Auction House and Ethereum, transforming into a comprehensive decentralized social media platform. It uses the same ERC-20z standard to create a tradeable coin from each piece of published content. 

Each of these coins has a total supply of 1 billion units, with 10 million automatically allocated to each coin’s creator. These tokens are instantly tradable on 

 (DEXs) such as Uniswap via the Base network, providing liquidity and enabling creators to monetize their work. Additionally, creators earn a 0.5% fee from each transaction involving their tokens, offering a new avenue for content monetization.

ZORA tokenomics and token unlock schedule

Zora announced the launch of ZORA community coin — along with its airdrop details and tokenomics — on Apr 21, 2025. The coin went live on Base two days later (April 23). 

The total supply of ZORA is 10 billion, with initial allocation as follows:

According to the project’s official docs, the ZORA token was launched “for fun only.” ZORA token holders have neither governance rights, nor a stake in the Zora protocol.

The tokens will be unlocked linearly as follows:

 on Apr 23, 2025. Users can stake ZORA, MNT or USDT to earn a share from a substantial prize pool of 100,000,000 ZORA tokens. 

The event runs through April 30, 2025, 1PM UTC. Staking requirements are as follows:

If you're interested in the ZORA token, don't miss this opportunity! Visit the 

 (FDV) of ZORA stands at $187 million. ZORA gained 11.3% over the past week, with a 24-hour trading volume of $42.6 million.

Bybit has recently listed the ZORA token on Bybit Spot 

To trade ZORA on Bybit Spot, log in or create a Bybit account 

 (UTA) with crypto transfers or fiat deposits. Then, head to the 

 Spot trading page to start trading. In addition, Bybit users can also trade the 

 with up to 25x leverage with Bybit Futures.

Intermediate

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Zora (ZORA): Creator-focused on-chain social network

Bybit Lens is an AI-powered trading intelligence tool that consolidates real-time data, market sentiment and trading signals into one streamlined interface.

In crypto, timing is everything — in addition to knowing where to look. When the markets move fast and narratives shift even faster, digging through charts, Telegram threads and X timelines can feel overwhelming. Besides, every second you spend searching for data could mean a missed opportunity. That’s where Bybit Lens comes in. More than just a research tool, Lens is your real-time, all-in-one AI-powered assistant. Lens puts market insights, project data and tailored strategies at your fingertips so you can go from trend-spotting to trade execution in a single flow.

 is an AI-powered trading intelligence tool that consolidates real-time data, market sentiment and trading signals into one streamlined interface.

Developed as part of the TradeGPT suite, Lens is more than just a dashboard; it’s your personal crypto analyst that never sleeps. Backed by high-quality data sources and built for actionable clarity, Lens helps traders cut through the noise and make better, faster calls.

Behind the scenes, Bybit Lens draws from a robust mix of data streams and intelligent systems. First, it taps into SoSoValue, a leading provider of on-chain metrics, giving you visibility into wallet activity, token flows and project traction across 

s and DeFi platforms. Then, it layers in proprietary insights from Bybit’s own centralized exchange — everything from order book movements to open interest and user sentiment that you simply can’t find elsewhere.

But Lens doesn’t stop at hard data. It also tracks market-moving reports from institutions, as well as real-time buzz on social media from traders, KOLs and crypto Twitter. These multiple data layers are then distilled through AI-powered models that identify trends, extract relevant signals and generate a clear summary of what’s happening and what you might want to do about it.

The experience is intentionally simple. You’ll land on a clean interface that surfaces the day’s hottest assets via 

. From there, click into any project and you’ll be met with a full analysis: basic background, recent trading performance, community and media sentiment plus an AI-generated strategy overview. 

It’s like having a research analyst in your pocket, minus the jargon.

Where most tools stop at data, Lens goes a step further, offering suggested trade ideas based on your behavior, preferences and what’s trending in the market. 

What makes Lens different from every other market tool out there? It's not just the technology — it’s the way everything comes together in one place, designed for actual traders.

With Lens, there’s no more flipping between 10 tabs just to figure out what’s moving. Instead, you get a single interface where market trends, community buzz, trading strategies and execution all converge. The platform doesn’t just surface noise, it condenses it into clarity. Even if you’re new to trading, Lens breaks things down in a way that feels intuitive, not intimidating.

Another key advantage is the tailored nature of its insights. Lens looks at your trading behavior and portfolio preferences, then offers AI-backed strategies that align with your style. It’s like having a tool that not only understands the market, but also understands you.

And because it’s part of the Bybit ecosystem, the jump from insight to execution is frictionless. See something you like? One click, and you're on the Bybit trading page, no copy/pasting or toggling required. This seamless experience is especially powerful during fast-moving markets when seconds matter.

Now that you fully understand how Bybit Lens work, let’s take a look at how you can get started with it. You’ll need to have a Bybit account before you can proceed. If you don’t already have one, you can check out our 

: Log in to your Bybit account and hover your cursor over the 

: From here, you’ll be able to view our 

 along with the project’s background information and recent trading data. You’ll also be able to view the current market sentiment, latest news and social media posts on the project, as well as market trends. 

If you have a specific token or project you’d like to know more about, simply type its name into the search field at the top of the page. 

: Looking to capitalize on the current trends and make a move? Click on 

If you’ve ever wished for a smarter, faster way to make trading decisions, Bybit Lens is it. It doesn’t matter whether you’re navigating market hype, unsure of which coin to trade next or just trying to stay one step ahead, Lens brings you the tools and insights you need without the overload. More than just a research platform, it’s a decision-making engine. With Lens, you’re not just keeping up with the market — you’re outsmarting it.

Bybit Lens isn’t just another analytics dashboard. It’s your strategic co-pilot in crypto, an AI-driven platform that transforms noise into clarity, ideas into actions and hesitation into confident trades. With everything you need to analyze, decide and execute in one place, it’s time to trade smarter with Bybit Lens.

Beginner

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Bybit Lens: Your one-click portal to crypto insights and trading

Ethereum's EIP-9698 proposes raising the gas limit from 36 million to 3.6 billion units over four years, potentially increasing transactions per second (TPS) to 2,000.

Daily top performer — Virtual Protocol (VIRTUAL)

On Monday, the S&P 500 rose 0.06%, and investors now await more key earnings and economic data this week. Gold remains strong long-term but looks overbought short-term. Traders are watching for a pullback to around $3,200 before buying. The Coindesk Indices, which tracks the broader crypto market, rose 0.51%, with Bitcoin up 0.39% and Ether down 0.28%, in the past 24 hours. Trade these markets and more with up to 500x leverage on Bybit MT5 using this 

Today's top performer is VIRTUAL, which surged 35.5% following Virtuals Protocol's full refund to users affected by an exploit attempt.

Virtuals Protocol (VIRTUAL), launched in October 2024, built on Base, lets users create AI agents that interact in 3D spaces. It features IP agents like Luna and functional agents like G.A.M.E., with its native token VIRTUAL powering the platform's economy. 

, including those who sent VIRTUAL directly to the wallet. However, three wallets remain under review for direct transfers. Virtuals Protocol condemned P.L.A.Y Game AI for attempting to exploit the launch, leading to the permanent failure of the P.L.A.Y Game AI launch. A compensation plan is being implemented for affected users, and the protocol reassured the community that it will never ask for funds outside official channels.

Check out the latest prices, charts, and data of 

Ethereum's EIP-9698 proposes raising the gas limit from 36 million to 3.6 billion units over four years, potentially increasing transactions per second (TPS) to 2,000. This gradual, predictable increase would enhance scalability without a hard fork, starting around June 1. Ethereum aims to improve throughput and stay competitive with faster, lower-fee blockchains. If approved, the proposal would automate gas limit growth, optimizing the network’s efficiency and hardware advancements.

Yesterday, BTC spot ETFs saw total net outflows of $379.7 million, with $42.7 million from GBTC and $337.0 million from other ETFs.

Ika, Sui's first sub-second MPC network, is offering an 

. Users can join by either posting about Ika on X (free, via GiveRep) or locking SUI tokens through Spring Sui and completing tasks via the Ink Sack app to earn more rewards. Locking iSUI earns "Ink Droplets," which boost the airdrop size. Ika is backed by $21M+ funding and the Sui Foundation. Full guide: 

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Ethereum's proposal to boost gas limit could increase transactions to 2,000 TPS by 2029

The Bybit Telegram Mini App is a streamlined version of Bybit’s platform. In this guide, we’ll cover the key features of the Mini App, how to get started and how to earn exciting rewards.

The Bybit Telegram Mini App is a streamlined version of Bybit’s platform and is built directly inside the Telegram messaging app. Launched in early 2024, it lets users access popular Bybit products such as Copy Trading within Telegram, a popular messaging app for crypto users.

In this article, we’ll cover the key features of the Bybit Telegram Mini App, and show you how to get started and earn exciting rewards by completing tasks.

Telegram mini apps are a streamlined version of larger applications that are accessible directly inside the Telegram messaging app. These mini apps allow users to access external apps without leaving Telegram, offering convenience and ease of use. 

Mini apps are often designed for mobile-first access, enabling users to interact with features on the go. Specifically, the Bybit Telegram Mini App provides access to 

, all within the familiar Telegram interface — thus simplifying the Bybit experience for users.

 in January 2025, the Bybit Telegram Mini Wallet takes convenience further by allowing users to create and manage a crypto wallet directly within Telegram. It’s designed to simplify 

 access for both beginning and Web 2.0 users by removing the need for separate wallet apps.

Key differences between the Mini App and Mini Wallet

The Mini Wallet is focused on asset management and DeFi access, while the Mini App delivers trading, earning and rewards.

What you can do with the Bybit Telegram Mini App

The Bybit Telegram Mini App brings a full suite of crypto tools right into your favorite messaging platform, making it easier than ever to grow and manage your assets. 

Everything is accessible directly inside Telegram — no switching apps or complicated logins required.

Copy trading with Bybit Telegram Mini App

Bybit Copy Trading lets users automatically mirror the trades of expert Master Traders — making professional strategies accessible to all.

Launched on Apr 8, 2025, Copy Trading is now fully integrated into the Telegram Mini App. It allows users to:

Smart Copy Mode ensures real-time trade execution directly via Telegram, offering a fast and secure way to invest.

Bybit Earn provides a simple and powerful way to grow your crypto holdings — all accessible directly through the Bybit Telegram mini app. With just a few taps, users can explore multiple earning strategies without ever needing to leave Telegram.

Navigate to Bybit Earn via the following steps:

At the top, you'll find three product categories:

All earnings and subscriptions are handled directly within the Mini App, giving you full control over your DeFi strategies — anytime, anywhere.

How to get started with the Bybit Telegram Mini App

The Bybit Mini App is designed for ultimate simplicity. Here’s how to get started:

Step 1: Access the Bybit Telegram Mini App

Step 4: Predict BTC’s price on Smart Leverage

Step 5: Predict BTC’s price movement range

How to start copy trading on the Mini App

Bybit’s Mini App uses Smart Copy Mode for seamless real-time trade mirroring, supporting USDT Perpetual contracts with 

 settings aligned to those of the Master Trader.

How to earn rewards and invite friends via the Mini App

Step 1: Check in daily to complete daily missions and earn points

Start using the Bybit Telegram Mini App now

The Bybit Telegram Mini App brings seamless crypto management into one of the world’s most popular messaging platforms. Whether you’re looking to trade, earn, copy top traders or invite friends — everything is now accessible in a few taps, directly inside Telegram.

bybit mini app.png

How to use the Bybit Telegram Mini App

Bybit Learn

Spotted NFT profile pics on social media and wonder what they're all about? Make sure to read our guide to NFT PFPs to find out more.

Non-fungible token profile pictures (PFP NFTs) have taken the art world by storm, offering unique and exciting opportunities for creators and collectors alike. The term PFP has been used widely in the NFT or crypto ecosystem recently in different contexts, especially as more investors or art lovers have begun to display their profile pictures or avatars in the form of NFT art. This begs the question — what exactly are PFP NFT collections?

In this guide, we’ll explore the popularity of NFT profile pics, their communities, what makes them special, their integration into social media — and their place in the future.

The term “PFP NFT” refers to a non-fungible token profile picture, most commonly used to display the ownership of an NFT in the form of an avatar or character within or beyond the crypto realm.

 gained substantial momentum in 2021, with Punks PFPs including characters that can be zombie, ape or alien. Later, 

 and several other popular projects emerged with PFP NFTs. BAYC includes various cartoon apes that truly look bored, the Meebits features algorithm-generated voxel characters, and 

 creates powerful, diverse cartoon women. 

The popularity of PFP NFTs has continued to grow in the world of social media. People who are fans of certain NFT profile pic projects use avatars of their favorite NFT characters to show their community affiliation or ownership of a PFP NFT collectible they’ve purchased. The NFT project creators who use PFP designs typically have a community structured with its own values, culture or exclusive benefits. Due to their widespread growth, crypto PFPs have quickly become mainstream.

PFP NFTs vs. Normal NFTs: The Differences

Collectors of PFP NFTs use them to express their creativity and personal identity in the digital realm. Demonstrating their interest in digital art with proof of ownership recorded on the blockchain guarantees the authenticity and rarity of the artwork that they own.

Compared to traditional profile pictures, PFP NFTs function like an NFT collection: they’re unlikely to be duplicated due to their exclusivity, and they can be neither forged nor duplicated for resale. Their proof of authenticity and ownership adds to their desirability and value. In addition, owning a PFP NFT often grants individuals access to exclusive communities, events and perks.

On the other hand, PFP NFTs help artists monetize their creativity in the emerging NFT space. The decentralized nature of NFT projects empowers artists with greater control over their innovations, and incentivizes them to keep the ecosystem flourishing.

All humans are unique. Each person has different combinations of character traits, hobbies, looks and much more. PFP NFTs allow people to represent themselves with unique identities because of the advanced technologies and talented artists behind them. One factor that all crypto PFP projects share is a strong focus on the concept of unique identity. NFT profile pic project creators can achieve unique identity goals by creating unique crypto profile pics with varying attributes or traits.

Creators of projects must be careful to keep their characters unique or risk their future. For example, there’s a popular new PFP NFT project called 

, featuring chilled-out bears with a positivity-focused NFT community. A copycat project emerged (called the “Not Okay Bears”), featuring similar bear characters that looked grumpy instead of chill. If the copycat project had proceeded, it would likely have been unsuccessful because of its lack of originality and unique identity.

Many PFP NFT creators use algorithms to generate unique characters with different combinations of traits. In this way, they offer people the value of having a unique or rare identity in the digital world. In addition, people often gravitate toward projects that they relate to or like because of their characters’ stories, communities or utilities. 

Because the world of PFP NFTs is growing so rapidly, the value of a unique identity is something that’s key to all successful projects.

In addition to the unique identity appeal that PFP NFTs offer, there are other reasons for their current popularity. Following are some of the main factors contributing to the popularity of NFT profile pics.

In June of 2021, anyone who didn’t follow PFP NFTs closely and only relied on mainstream news would have believed that the virtual tokens were nearly dead. However, their popularity skyrocketed later that summer — and left many people wondering why. One well-known investor who purchased a CryptoPunks PFP NFT for $2.7 million expressed immense confidence in the asset. 

 pointed out that people may have once thought paintings by now-famous artists were worthless investments, comparing his punk to a Jackson Pollock painting. Crypto PFP project creators offer exclusive community access to token holders, who can connect with other like-minded people.

One good example of community popularity is BAYC. Members have access to an exclusive Discord channel, and a few notable NBA stars are members and hang out there. Also, there’s a wall (quaintly titled “the bathroom”) where BAYC members can create their own artistic contributions or express themselves. 

These are just a few examples. Every project has its own unique community structure. The communities often attract people who are searching for places where they feel comfortable. For instance, Okay Bears created a community in which people are encouraged to support each other, share positive content and even create positively-focused fan art.

Crypto PFP project creators choose a variety of attributes or characteristics for NFT profile pics. These traits potentially appeal to buyers for two main reasons. First, while investors may buy NFT profile pics based on rarity, fans most likely buy them based on attributes they can relate to. Most tokens show a breakdown of characteristics or attributes and their rarity. For example, cyborg eyes are especially rare with BAYC characters, and a king's crown (hat) is also rare.

However, bored eyes are common. Rarity can also be found in background color, clothing styles and other avatar features. With the Okay Bears, backgrounds that are purple are the rarest. Buyers who feel connected to the community may choose crypto PFPs based on attributes that seem to represent themselves, their feelings and/or their own personal taste.

A road map gives an indication of what a project plans to launch, how many tokens there will be, what utility members will receive and what people can expect from community participation. Some of the most successful projects have used road maps to help generate hype, working to build a frenzy even before their initial sales. Road maps also demonstrate to investors that the project is staying on track with its goals. For example, a quick scan of the BAYC road map indicates that it’s reached 100% of its goals.

 profile pics sold out in three minutes. Why? Simply because the creators decided to spread the word about the project on social media before launching. By creating a rebellious skateboarder vibe with cool anime characters, the project's four anonymous co-founders built a lot of interest. Moreover, they partnered with a conceptual artist who designs exclusive merchandise and more. The project hopes to have such a large presence that it may eventually include exclusive games, a miniseries and more. Azuki's road map is called the Mindmap. It demonstrates the creators' mission and values, metaverse information, future plans, community resources and real-world benefits for members.

 succeeded in building hype with its road map (which it called a blueprint). The crypto PFP project's 10,000 NFTs sold out in a day, bringing in a daily record $18 million in sales volume. Before the launch, the creators built hype on Twitter by offering spots for their closed Discord channel, along with ways for people to earn a WL (whitelist) spot if they spread the word on social media by changing their profile picture and sharing key hashtags.

With celebrities joining the crypto PFP trend, it’s no surprise that real-world fashion brands are also scouting opportunities. Some top fashion designers are looking to dress NFTs. 

One example is MIRL, the first decentralized metaverse fashion brand. Currently, more than 4,500 MIRL personas 

, which is the metaverse safe haven for the fashionable characters that are unbound from society. The project appeals to people who don’t see themselves or society the same way many others might. MIRL invites them to create bold versions of themselves with the exclusive fashion brand. 

While people may feel attracted to projects that match the values or characters with which they identify, MIRL gives them the opportunity for even more customization.

Much as businesses strive to create competitive advantages or unique value propositions that their competitors cannot replicate, NFT profile pic crypto projects seek to create unique benefits for members that extend beyond community values or culture. Becoming a community member of an PFP NFT project means access to some benefits beyond exclusive member chats. People often choose communities based on these privileges or benefits. For instance, World of Women holders can attend an annual gala, receiving access to exclusive raffles and enjoy special discounts, and Okay Bears offers its members access to real-world events, along with clothing and other exclusive collectibles.

The Meebits project offers a 3D model utility, which could be a powerful benefit in the future if the metaverse merges with the Meebits as social media and crypto PFPs continue to integrate. With CryptoPunks, there’s not a long list of utilities. However, the social capital gained from owning one of these pioneering characters is a coveted privilege. Think of them as the Rolls-Royce of PFP NFTs. Investors often look at the unique values and ongoing popularity potential of projects when they decide which ones to buy. CryptoPunks has proven that NFT profile pic projects can build and maintain popularity.

Following is a general guide on how to use PFP NFTs.

 Select an NFT marketplace or platform on which PFP NFTs are available for purchase. Popular platforms include Bybit NFT Marketplace, OpenSea, Rarible and Foundation.

 Set up a digital wallet compatible with the platform you've chosen. Common wallets include MetaMask, Trust Wallet and Coinbase Wallet.

: Add cryptocurrency funds (typically ETH) to your wallet to purchase NFTs.

: Explore marketplaces for PFP NFTs that align with your preferences. When you find one you like, follow the purchasing instructions on the platform. The process usually involves placing a bid or directly buying the NFT.

: Connect your digital wallet to social media platforms that support the display of a PFP NFT, such as Twitter or Discord.

: Access your wallet and select the PFP NFT you want to use. Most wallets can set the chosen NFT as your profile picture.

: Depending upon the platform, you may have options to crop, resize or adjust the PFP NFT to fit the platform's profile picture requirements. Once customized, your PFP NFT will be visible on your profile.

: Participate in communities or platforms dedicated to PFP NFT owners. Engage in discussions, share insights and connect with fellow NFT holders, collectors and enthusiasts.

: Some platforms offer verification features to authenticate and verify the ownership of PFP NFTs. Explore these options to enhance credibility and showcase the legitimacy of your PFP NFTs.

: If you decide to trade or sell your PFP NFT, you can list it on compatible marketplaces. Follow the marketplace's instructions for listing and pricing, and for completing transactions.

Remember that the specifics of using PFP NFTs can vary based on the platform and wallet you choose. It's essential to familiarize yourself with the features and guidelines of each platform to make the most of your PFP NFT ownership.

Curious about how PFP NFTs work when it comes to social media? 

Top social media platform leaders are well aware that crypto PFPs are advancing quickly, and that owners want to display them. Because social media platforms must keep up with current trends in order to remain competitive, they’re working on ways to offer the legitimization of NFT profile pics for users who want to display them. Twitter led the innovation plans by offering crypto PFP holders the ability to turn their profile pictures into verified pictures.

Why is this important? Today, it’s easy for people to see a picture they like and save it or simply take a screenshot of it to use on their own. Although there are reverse image search tools online to help NFT owners find people who may be using their valuable virtual property, nobody has the time to continually search for offenders. With a verified profile picture, a crypto PFP owner can prove ownership and stand out from wannabes, imposters or thieves.

In early May 2022, Instagram launched the test of a feature similar to what Twitter offers. It allows digital wallets to let users connect the NFTs they own and want to display. Meta may eventually offer something similar for Facebook. 

Instagram's original plans were to potentially allow users to mint their own NFTs as well. However, that plan received mixed reactions, with many Twitter users pointing out that the NFT culture was born on Twitter and thrived there. Therefore, it seems unlikely that NFT enthusiasts will be thronging to Instagram anytime soon.

NFT profile pic projects have grown immensely. While there have been a few that didn’t deliver on promises, such as 

, many have succeeded in reaching their goals. Some projects, such as Okay Bears, also strongly encourage ongoing brand awareness and brand equity projects from owners. Clever strategies like these help fuel future interest in communities and the utilities offered by NFT profile pics.

While there is some skepticism about crypto PFP projects, it’s important not to underestimate the draw of a strong community, unique utilities, integrations and rarity. Experts point out that NFT profile pics are suffocating the crypto art market. Although there is some truth to that assertion, many digital art NFTs simply don’t have the same attractive benefits that appeal to buyers of crypto PFPs. Investors know that and make decisions based on hype and speculation.

For many, the investments are worth it. Year-over-year, NFT market trading volume grew 38,000% and reached a total of $10.7 billion in 2021. Trends appear to be continuing to pick up steam in 2022. One consistently important detail is the need for originality in utilities for NFT profile pic projects that want to attract larger crowds.

PFP NFTs are growing and evolving every month. The creators of some NFT profile pics are seeing collections sell out within hours. With the recent addition of social media, metaverse and real-world integration, PFP NFTs have proven that they’re capable of much more than people assumed they were a few years ago.

NFT PFPs: The Rise of NFT Profile Pictures on Social Media

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