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On January 18, 2024, an eagerly anticipated SocialFi summit took place at Bybit's Dubai headquarters. This event was co-hosted by Pop Social and Bybit Web3, with strong support and collaboration from Polygon, Crypto Osis, and Ceras Ventures. The event garnered widespread attention in Dubai, with over 500 registrations received. However, due to limited venue capacity, it was able to accommodate just over 200 enthusiastic participants.