Sui Name Service (SuiNS) enables blockchain users to register human-readable web3 names, ensuring secure, seamless transactions and a user-friendly on-chain identity.

Some people have no trouble remembering new cell phone numbers, and there are even a select few among us who wouldn't find it hard to memorize a 16-digit bank card number. However, very few people would choose to tackle the job of reliably recalling an alphanumeric blockchain address. Network addresses on 

 (ETH) are 42 characters long, while on the 

 (SUI) blockchain they span 66. These complex and length addresses are virtually impossible for most users to remember, and are among the least user-friendly features of 

 networks. Not only are long blockchain addresses distinctly user-unfriendly, but they also lead to many instances of wrongly executed transactions due to incorrectly input characters. 

Sui Name Service (NS), a solution on the Sui blockchain, has been specifically designed to tackle this problem. The service allows users to create human-readable and easy-to-remember web3 names linked to their underlying blockchain addresses. Using SuiNS, you can transact within web3 using your preferred username and, optionally, an avatar, rather than a long, complex blockchain address.

 (NS), or simply SuiNS, is a decentralized naming service that allows you to create and use a human-readable, user-friendly web3 handle to interact with the blockchain environment, instead of using a typical long and complicated network address. 

At the underlying level, your SuiNS name is linked to your blockchain address, but all the interaction and operations on the chain happen via your registered name.

SuiNS was first conceptualized and launched in 2022, inspired by the popular 

 (ENS). In many ways, SuiNS and ENS are similar, the obvious difference being that each one applies to its own respective blockchain environment. In May 2023, SuiNS was introduced on the Sui blockchain's newly launched mainnet. The service was developed and is supported by Mysten Labs, the development studio behind the Sui blockchain project. Since the beginning of the Sui blockchain's conceptualization, SuiNS has been among the core projects of the entire Sui ecosystem. As of late November 2024, SuiNS has managed to achieve the remarkable milestone of having registered nearly 330,000 names.

Using SuiNS, you can register your preferred username (as long as it's not been taken) for one year by paying a registration fee, currently charged in SUI coins. The name can be renewed at expiration for up to five years. All interactions with the blockchain environment through your wallet use your preferred username, rather than your blockchain address.

SuiNS names can be between 3 and 63 characters. Users can check the availability of their preferred handle and register it using the 

, where a lookup textbox is prominently displayed. Shorter names cost more than longer handles. As of the time of this writing (Nov 21, 2024), a three-character-long name costs 500 SUI ($1,785) and a four-character name will cost 100 SUI ($357), while names with five or more characters are priced at 20 SUI ($71.40).

A SuiNS name can only be registered for one year, but it can be renewed for up to four years (excluding the initial registration year). There's a 30-day grace period after the expiration of your SuiNS name, during which you may still renew it. If you don't renew during the grace period, your registered name will be up for grabs by anyone on the market. Optionally, you can buy an NFT avatar linked to your SuiNS name.

 (DApp) ecosystem on the Sui blockchain. Developers can use off-chain remote procedure calls (RPCs) to integrate the Sui service into their application environments. They can also take advantage of the native, on-chain SuiNS SDK to interact with the service.

Thanks to SuiNS, you can enjoy short, comprehensible names for your own address, as well as the addresses of the parties with whom you transact (if they also sign up for the service). No more forgettable string combinations that are hard to read and virtually impossible to remember!

However, a SuiNS name isn't just a tool of convenience. It also represents your decentralized identity on-chain. The identity is fully owned by you, the user, rather than by a centralized entity.

SuiNS minimizes the likelihood of lost assets due to sending funds to the wrong address: short, easy-to-remember names are way less prone to incorrectly executed transactions than standard blockchain addresses.

Security is also among the benefits of SuiNS. The service runs on the Sui chain, which prides itself on developing and enforcing high-grade security standards. Among these are 

, a framework that maintains a list of malicious websites and on-chain assets, thus protecting the Sui ecosystem from 

 launched by these known nefarious entities.

The SuiNS service launched its native token, NS, on Nov 14, 2024. Initially, NS is envisioned to support 

 processes on the platform, and will also be used for purchasing and trading SuiNS names. Currently, names are traded using SUI, the blockchain's native cryptocurrency. It's likely that NS will replace SUI in this capacity in the near future. The project team has also hinted that there could be additional uses for the NS token beyond governance and payment for SuiNS names. More announcements on this issue are likely to follow.

During the initial phase of the token's existence, governance will be its most prominent function. Holders of NS will be able to vote on important issues concerning the protocol's rules and future direction. One NS equals one vote, with more NS tokens giving you a greater say in the overall decision-making process. You can also increase your voting power by locking your NS tokens for from one to 12 months. For every additional month locked, you obtain 10% voting power. To encourage voting, 5% of the NS token's supply has been allocated for governance rewards. NS is a 

 token, with a total and maximum supply set at 500 million. The token's supply distribution shares are per the chart below.

NS is available on Bybit's Spot market as a swap pair with USDT (

). You can also take advantage of Bybit's campaign dedicated to the token to grab a share of the 

. Three campaign events for eligible users run through Nov 27, 2024, 8AM UTC:

Thanks to Sui Name Service, interacting on-chain has become easier and more user-friendly. However, easy-to-remember names aren't the only benefit: advantages also include lower likelihood of lost funds, better security and a completely decentralized, user-owned identity on-chain. So far, around 330,000 names have been registered, and with the impressive suite of benefits, expect this number to grow as we move with SuiNS into 2025.

Intermediate

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Sui Name Service (NS): Your On-Chain Identity Made Simple

The cryptocurrency market is witnessing an influx of speculative trading, particularly with meme coins like DOGE, PEPE and BONK experiencing extraordinary gains. 

November 2024 has marked a significant milestone for Bitcoin, with its price soaring to $94,105. This unprecedented growth has been driven by global events and heightened social media discussions, with predictions of six-figure valuations. Historically, peaks in social media chatter often precede market corrections, signaling traders to exercise caution. Currently, while whale accumulation remains strong — with wallets holding over 10 Bitcoin adding 53,006 more BTC in just one month — retail traders remain surprisingly cautious. This wary sentiment contrasts sharply with the bullish behavior usually seen during price surges, suggesting a potential correction.

The cryptocurrency market is witnessing an influx of speculative trading, particularly with meme coins like DOGE, PEPE and BONK experiencing extraordinary gains. Despite their volatility, these tokens reflect a broader appetite for high-risk investments. Notably, whale investors holding 1M–100M DOGE are accumulating, while smaller holders are selling, creating conditions for potential breakouts. However, if new capital stops flowing, these speculative assets could face significant downturns. Additionally, while discussions around Bitcoin reaching $100K are increasing, they haven’t reached the levels seen earlier this year, indicating that fear of missing out (FOMO) may not yet be fully realized.

Institutional Interest and Ethereum's Resurgence

Demand for Bitcoin ETFs has surged, with daily trading volumes hitting a record $8.21 billion, signaling increased institutional interest. This activity often coincides with market peaks, but could also indicate new investments flowing into the crypto space. Meanwhile, Ethereum has also gained momentum, breaking above $3,100 for the first time in over 14 weeks. Additionally, whale accumulation is on the rise, suggesting that as Bitcoin leads the market, profits may soon be redirected into Ethereum. In contrast, Solana's price movements remain highly sentiment-driven, with funding rates indicating potential entry points for investors. Overall, altcoins are experiencing growth, particularly following the U.S. elections, which have reignited optimism in the crypto market.

Advanced

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Bitcoin's Resurgence: Analyzing Market Dynamics and Speculative Trends in November 2024

Crypto market makers play a crucial role in providing liquidity by consistently placing buy and sell orders. Learn more about how they work here.

The cryptocurrency market is notorious for its high volatility and sometimes low liquidity, making it a challenging environment for traders and investors. Executing trades can be difficult, often resulting in significant price 

Market making is a strategic approach that provides the necessary liquidity to stabilize markets, ensuring smoother trades and reducing volatility. By creating buy and sell orders around the current market price, market makers help maintain a healthy trading ecosystem. This article examines the fundamentals of market making, its benefits for traders and exchanges and the way it enhances the overall efficiency of the cryptocurrency market.

A crypto market maker is an entity or individual who primarily provides liquidity in cryptocurrency markets by continuously placing buy and sell orders for digital assets. This activity ensures efficient trading and helps maintain stable prices.

Crypto market makers play a key role in keeping markets liquid by continuously placing buy and sell orders on exchanges. Here's a closer look at how they operate.

Key Characteristics of a Crypto Market Maker

Crypto market makers provide liquidity and stabilize prices in the cryptocurrency market. The following are the key traits that enable them to operate effectively.

Market makers continually place buy and sell orders, ensuring the availability of transactions for traders. This constant availability reduces wait times for trades and minimizes the price impact of large orders, making the market more efficient and accessible for everyone.

One of the fundamental roles of market makers is that of managing the bid-ask spread. By consistently quoting competitive prices, they narrow this spread, thereby enhancing trading efficiency and reducing costs for other market participants. This spread is also their primary source of profit.

Market makers leverage advanced algorithms and HFT strategies to analyze market conditions and optimize their order placements. This technology allows them to react swiftly to price changes and maintain a balanced inventory of assets, which helps to manage risk and maximize profitability.

Due to the inherent volatility of cryptocurrency markets, effective risk management is vital for market makers. They employ various techniques, such as hedging and real-time market analysis, to minimize exposure to sudden price swings. This ensures their operations remain stable even in the face of market fluctuations.

By providing continuous liquidity and facilitating smooth trading operations, market makers enhance overall market efficiency. Their presence attracts more traders, which increases transaction volumes, boosts exchange activity and contributes to a healthier trading environment.

Given the quickly evolving nature of the cryptocurrency landscape, market makers must be adaptable, continually refining their strategies in response to new technologies, regulatory changes and shifts in market dynamics. This ensures they remain competitive and relevant.

Crypto market makers play a critical role in the cryptocurrency ecosystem by providing liquidity and stabilizing prices. Despite the integral role they play, however, their operations come with both advantages and disadvantages. 

Additional Importance of a Crypto Market Maker

Crypto market makers play a vital role in maintaining the efficiency and stability of the cryptocurrency market. Their presence on crypto exchanges ensures trading environments operate smoothly. 

Newer and smaller cryptocurrencies often struggle with liquidity. Market makers provide a market for these assets, promoting their growth and creating a more diverse and dynamic crypto ecosystem.

Through continual quoting of prices, market makers aid in fair price discovery, ensuring that cryptocurrency prices reflect actual market demand rather than extreme fluctuations. This promotes a more trustworthy and transparent trading environment that allows traders to make data-backed decisions. 

Crypto market makers are essential players in the cryptocurrency ecosystem, providing liquidity, stabilizing prices and ensuring smooth trade execution. Their use of advanced algorithms and real-time order placements encourages a more efficient, accessible and fair market. However, risks such as market manipulation, potential capital loss and lack of regulation can be problematic. Overall, the role of market makers in supporting emerging assets and maintaining market stability makes them indispensable for a healthy and growing crypto environment.

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Crypto Market Maker: Boosting Trades With Strategic Liquidity

SEC Chair Gary Gensler announced he will resign on January 20, 2025, coinciding with President-elect Donald Trump's inauguration.

The S&P 500 rose 0.53% as investors shifted toward cyclical stocks expected to benefit from a strengthening economy, while technology shares lagged. Coindesk Indices, an index measuring broader cryptocurrency market performance was up by 4.79%, with Bitcoin and Ether rising by  4.19% and 8.75%, respectively in the past 24 hours.

Today's top performer is XRP, which surged 24.3% following the partnership between Ripple and MCSocialVenture to boost financial resilience and access in emerging markets.

Ripple (XRP), launched in August 2012, is a blockchain technology company focused on improving international payments with its cryptocurrency, XRP. 

, focused on investing in emerging market entrepreneurs. The initiative will pilot financial resilience and humanitarian solutions built on the XRPL, aiming to advance equitable access to finance.

Check Out the Latest Prices, Charts, and Data of 

 he will resign on January 20, 2025, coinciding with President-elect Donald Trump's inauguration. Gensler, whose term runs until 2026, faced pressure from the crypto lobby due to the SEC’s strict regulatory actions against the industry, including high-profile cases against Coinbase and Binance. Gensler’s departure is seen as a victory for crypto advocates, who hope the next SEC chair will be more crypto-friendly. Trump has hinted at firing Gensler on his first day in office and is expected to appoint a chair with expertise in crypto, such as Mark Uyeda, Hester Peirce, or Chris Giancarlo.

Yesterday, BTC Spot ETF data revealed a net inflow of $396.7 million, driven by $404.5 million from non-GBTC sources, partially offset by a $7.8 million outflow from GBTC..

 for those who participated. To claim, visit 

 using code B0FKOP. Additionally, Morph Zoo Season 2 has launched on mainnet, allowing users to earn points by bridging ETH or executing transactions on Morph. The Bitget Wallet offers a 1.2x multiplier on points to maximize rewards.

Beginner

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SEC Chair Gary Gensler to Resign on Inauguration Day, Marking a Win for Crypto Lobby

Bybit Learn

Crypto

A crypto fair launch ensures all token launches are off-limits to pre-mined tokens at a cheaper price, reserved-coin distribution, or early access to the project. But is it sustainable? Learn more.

Crypto launches have generally lacked egalitarianism in terms of token distributions and sales to the public, primarily because 

 are usually tipped off about a crypto investment, the so-called "crypto pump" to boost the confidence of retail buy-in. The concept of crypto fair launch is seen as a remedy for these inequalities in token sales.

In a crypto fair launch, project owners introduce a new cryptocurrency without partaking in pre-mining, pre-sale, or allocation of tokens before making them available to the public. A fair launch means that every individual has an equal opportunity to obtain a new cryptocurrency at the same price, without any price discrepancies.

The idea of a fair launch is an important part of 

 (DeFi) and open-source projects that try to promote transparency, decentralization and democratization. It’s designed to eliminate the possibility of insider trading and manipulations by ensuring that the token's distribution is free from any hidden agenda.

Moreover, the aim is to create a level playing field for all investors, regardless of their financial status, geographical location or social status. No one gets early access. This approach helps to democratize access to new investment opportunities and discourages the concentration of wealth among a few wealthy individuals or institutions.

A fair launch requires a thorough evaluation process of a project's fundamentals, including its team, technology, market potential and structure. It also involves setting clear and transparent rules for token distribution and encouraging early adopters through reward programs or 

There are two steps involved in a crypto fair launch: pre-launch preparations, and the actual launch process.

: Whitelisting is the process of pre-approving investors who will be eligible to participate in a launch. At this stage, investors need to provide certain information, such as their email address, wallet address and other relevant information in order to be whitelisted. This process helps to prevent bots and scammers from participating in the fair launch and ensures that only legitimate investors take part.

: Know your customer (KYC) and anti–money laundering (AML) requirements are designed to prevent fraud and ensure that every individual in the fair launch is legitimate. Investors may be required to provide identification documents, such as a passport or driver's license, and other relevant information. KYC/AML is an important step in preventing illegal activities, such as money laundering and other criminal activities.

: The team behind the project will outline a clear and transparent token distribution plan that shows how the tokens will be distributed, how many will be minted and what percentage will go to various parties. This plan should be published before the launch date and should be accessible to all investors. The token distribution process should be fair, with all investors having an equal opportunity to purchase tokens at the same price.

: The first step of a crypto fair launch is the process of selling the initial batch of tokens to investors. As such, the goal of this private sale is to raise enough funds to support the development and promotion of the project. A fair launch requires that the tokens are sold at a fixed price to investors, without any preferential treatment given to any particular individual or group.

The project team may set a soft cap and a hard cap, which are the minimum and maximum amounts of funds the project aims to raise. If the soft cap isn’t reached, the funds are returned to investors, and the project may not proceed. If the hard cap is exceeded, the token sale may end early, and the additional funds may be used to support the project further.

: The next step is to list the tokens on exchanges. This provides liquidity for investors to buy and sell the tokens, which can increase the value of the tokens over time. The project team needs to apply to the exchanges and go through a due diligence process to ensure that the project meets each exchange's specific listing requirements. This may include providing information about the project's team, technology and more. Although listings on exchanges can increase the visibility and credibility of a crypto project, listing on a major exchange can be expensive.

: After the tokens are listed on exchanges, the team needs to provide ongoing support to its project. This includes updating technology, addressing any security vulnerabilities and responding to community feedback. The team may also need to push marketing and promotional efforts to increase awareness of their crypto project. Continuous promotion is important, because, without ongoing support, the project may stagnate or fail to gain traction in the market.

Early Crypto Fair Launches vs. Recent Developments in Crypto Fair Launches

The idea of a crypto fair launch isn’t new, and has been used in various forms for many years. In theory, the goal is to level the playing field for investors. In practice, however, a truly fair crypto launch is challenging.

In the early days of crypto, a fair launch used a simple smart contract that distributed tokens to participants based on their contribution to the project. These early fair launches were often conducted by small teams of developers, and were relatively low profile.

In January 2009, the individual/entity known as 

. There were no public sales, no KYC requirements and no exchanges. Bitcoin's fair launch was conducted by mining the first block of the Bitcoin blockchain, which generated 50 BTC. These were distributed to the early miners of the network.

Another example of an early fair launch was 

, which was launched in 2011. Namecoin was designed to be a decentralized domain name system (DNS) that allows users to register domain names using the Namecoin blockchain. The Namecoin fair launch was conducted by mining the first 200 blocks of the Namecoin blockchain, which generated 50 NMC per block. These were distributed to the early miners of the network.

Recent Developments in Crypto Fair Launch

In recent years, the popularity of the crypto fair launch has increased significantly, and there have been many developments as a result. One of the most notable of these has been the rise of decentralized launchpads and platforms that make the crypto fair launch process easier. These platforms allow projects to launch their tokens in a decentralized and transparent manner, which increases the trust and credibility of the project.

One example of a popular decentralized launchpad is 

, a decentralized exchange that allows users to trade tokens without the need for a centralized intermediary. Uniswap has also launched its own decentralized launchpad, which allows projects to launch their tokens in a fair and decentralized manner. Another example of a popular decentralized launchpad is 

, a decentralized exchange built on BNB Chain.

In addition to decentralized launchpads, there have also been changes in the way that a fair launch is carried out. For example, some projects are using innovative mechanisms, such as token bonding curves. This means the price of the token is determined by market demand, ensuring that its price is fair and reflects its true value.

Another development in the crypto fair launch space is the emergence of community-driven launch models, such as the 

 (ILO) model. ILOs let the community decide the price and liquidity of a token by providing liquidity to a decentralized exchange pool at the launch of the project. This ensures that the token is launched in a fair and transparent manner, while also providing liquidity to the market.

There are several features of a fair launch that set it apart from other launch models. These include:

: A fair launch should be open to anyone who wants to participate, without any restrictions or barriers to entry. This means that anyone with an internet connection and a cryptocurrency wallet should be able to participate in the launch.

: Token distribution should be transparent and publicly documented. The details of the token sale — including the number of tokens available, the price of the token and the distribution method — should be publicly available.

: The distribution of tokens should be fair and equitable, not favoring any particular individual or group.

: A fair launch should be driven by the community, rather than a centralized authority. The community should have a say in the distribution of tokens, and that decision should be carried out in a transparent and democratic way.

: A fair launch should be carried out in a decentralized manner, without the need for a centralized authority or intermediary. This reduces the risk of manipulation and fraud.

There are three major advantages of a fair launch crypto.

: Since a fair launch is carried out in a decentralized manner, the distribution of tokens is transparent and publicly documented. This transparency helps to prevent insider trading and market manipulation. It also increases trust and confidence in the project.

: A fair launch is designed to be open to anyone who wants to participate, without any restrictions or barriers to entry. This means that anyone with an internet connection and a cryptocurrency wallet can participate in the launch, regardless of their location or financial status.

: Since the launch process is transparent and publicly documented, it’s harder for “bad actors” to manipulate the market. Additionally, since a fair launch is community-driven, there tends to be more oversight.

While there are quite a few advantages to a crypto fair launch, there are some disadvantages to consider as well.

: While a fair launch is designed to prevent market manipulation and insider trading, there’s still a risk that bad actors could try to manipulate the market or engage in fraudulent activity. This risk is higher in the early stages of a project, when there may be less oversight and accountability.

: A fair launch can be difficult and time-consuming, particularly for projects that are just starting out. A fair launch requires technical expertise, as well as a deep understanding of the crypto industry.

Participating in a fair launch is relatively straightforward, and can be done in a few simple steps.

: Make sure the project aligns with your values and investment goals. Review the project's white paper, website, social media channels and any other available information to gain a thorough understanding of the project and its goals.

: Most fair launches require participants to have a certain amount of cryptocurrency in order to participate. Make sure that you have the required cryptocurrency in your wallet before the launch.

: Once the fair launch is announced, monitor the launch closely so that you're ready to participate when it takes place. It may occur on a specific date and time, and there may be specific steps you need to take in order to participate.

: When the fair launch takes place, follow the instructions provided by the project. This may involve sending cryptocurrency to a specific address or taking other actions.

: After participating in the crypto fair launch, make sure that your tokens are securely stored in a cryptocurrency wallet.

Overall Performance of Fair Launch Tokens

The performance of fair launch tokens in the crypto industry can vary widely, depending on a variety of factors including the technology, the team behind the project, the market demand for the token and the general health of the crypto market.

Overall, fair launch tokens have performed relatively well in the crypto industry. Many fair launch projects have experienced significant price increases in the weeks and months following their launch, as community members and early investors recognize the potential of the project and invest in the token.

Since a fair launch is community-driven and open to anyone, the project tends to have a strong base of supporters who are invested in its long-term success. This can help increase demand for the token.

That being said, fair launch tokens aren’t immune to market volatility or other risks in the crypto industry. The price of a fair launch token can be influenced by a variety of factors, including market demand, regulatory changes and other macroeconomic trends. 

Explained: What Is a Fair Launch Crypto?

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