Pop Social (PPT): Web3 Integration for Modern Social Media

A lot of web3 innovators want to design a product that can capitalize on the popularity of social media. However, pairing social media concepts with web3 technology can be tricky. A new project, Pop Social, hopes to appeal to users by offering a uniquely accessible experience. Can the Pop platform actually attract a billion users and successfully market their crypto and NFTs? To see whether Pop Social is likely to find success, explore this guide to discover all the details about Pop's founders, design and its plans for the future.

Key Takeaways:

• Pop Social is a web3 social media platform that uses blockchain technology to give content creators ownership over their designs. 

• Pop Social’s blockchain-based system is built on BNB Chain and Polygon. Through smart contracts on these chains, the system can keep track of unique user items, market transactions and account data.

• Looking to trade Pop Social tokens? Bybit now offers the PPT/USDT Spot trading pair for trading. In celebration of this listing, Bybit is holding two exciting events in which you can earn a share of the 50,000 USDT prize pool. 

What Is Pop Social?

Pop Social is aweb3 social media platform that uses blockchain technology to give content creators ownership over their designs. Unlike many other web3 social media projects, the Pop app provides a convenient space for users to connect with each other.

History of Pop Social

The Pop Social media platform contains an impressive lineup of web3 social media innovators. Its CEO and co-founder, Michael Shen, has more than eight years of experience in the blockchain industry, and its CPO, Dr. Joey G. Chou, has a doctoral degree from MIT as well as experience at Apple.

Pop Social’s team of dedicated developers was inspired by the success of modern social media companies. They realized there was a huge demand for a blockchain-based social media platform that encourages people to socialize and be creative, so they heavily prioritized user feedback in carefully designing a system that people would actually enjoy using. This simple yet effective concept quickly gained a lot of attention from investors, and Pop Social was able to raise $4 million in funding for their project.

What Does Pop Social Aim to Achieve?

The Pop team says its main aim is to "decentralize the world's creativity." Essentially, they want to create a free and open creator economy in which Pop Social users can explore a variety of different features. The eventual goal of the Pop Social Ecosystem is to combine entertainment, content generation and social media into a single community-led platform.

Compared to other web3 social media sites, Pop focuses a little more on content ownership and user convenience. Much of their project emphasizes the importance of empowering Pop users. People retain all rights over the content they create, and can choose to monetize their content ownership as they wish. Another priority of Pop Social is to ensure that users have a convenient interface that works well, even for people who are new to blockchain technology.

How Does Pop Social Work?

Pop Social is a blockchain-based system built on BNB Chain and Polygon. Through smart contracts on these chains, the system can track things like unique user items, market transactions and account data. Generative AI creates a modular system through which all sorts of builders and creators can access Pop.

To support their robust creator economy, Pop Labs has created a self-sustaining token system. Their utility token is used for both user purchases and payments, so people can earn tokens from Pop and use them to pay for more goods within the Pop Social Ecosystem. Pop users can obtain tokens by engaging with each other through Pop Social and use the tokens to buy everything from items on the Pop NFT marketplace to votes in the Pop governing organization.

Pop Social users don’t need to engage directly with all of the platform’s high-tech components. Instead, most people who use the platform will interact with it through the decentralized Pop DApp, which is downloadable on phones and allows people to create an account from which to access all of the different Pop Social products.

Features of Pop Social

The Pop Social media platform encompasses a broad range of different projects. Since its creators want to produce a gathering space that includes every part of the web3 community, they've included a variety of features.

Pop Ecosystem

The Pop Ecosystem is the structure that manages the entire platform. It's a multi-chain aggregator that connects multiple communities in a single location with a Pop NFTs studio, gaming system, news aggregator, streaming access, DeFi wallet and more. The Pop Ecosystem aims to provide every type of module that content creators need to interact with each other and their audiences.

Pop Universe

This virtual realm has inspired the entire Pop NFT Collection. Various characters follow diverse storylines through a cyberpunk theme. This lore allows users to engage in the Pop Universe while also investing through the Pop NFT marketplace, and to explore a variety of humans and anthropomorphized characters within the Pop NFT universe.

Pop Pilot Pass

Pop Pilot Pass is essentially a membership program that provides benefits to early adopters of Pop Social. The idea is that people can mint a Pop Pilot Pass as proof they were part of Pop before it acquired 1 billion users. Having the pass lets people sign up for raffles and receive access to exclusive prizes.

Pop Social Road Map

Pop Social began its web3 social media adventure in 2022 with projects meant to build engagement, interest and a vibrant community. Simultaneously, they began to create much of the underlying technology for the basic Pop DApp. The Pop Social beta was first launched in late 2022. After taking more feedback from users, Pop then launched Pop 2.0 in mid-2023.

Pop's plans for the future focus mainly on refining its technology. They plan on adding algorithms to help recommend influencers and boost audiences, and in 2024, Pop Labs wants to launch an AI studio that helps creators optimize their campaigns and content. By 2025, Pop hopes to create an interoperable platform on which developers can build additional projects that work with digital assets in the Pop Ecosystem.

PPT Tokenomics

Source: Pop Social

Pop’s native token, PPT, is used as the base mechanism behind most of the Pop Social features. PPT is earned based on user engagement, and can be spent to buy other digital assets on Pop. It’s defined as a multi-utility token that can be used to mint NFTs, tip content creators, buy items on the marketplace and vote in the community-run governance system.

The PPT token has a maximum supply of 200 million and is distributed as follows:

• Ecosystem: 70 million

• Foundation reserve: 60 million

• Developer team: 30 million 

• Strategic round: 10 million 

• Airdrops: 6 million

• Advisors: 4 million 

PPT Price Prediction

The Pop token has only recently been available on exchanges. With so little pricing data available, it's hard to tell exactly where the coin's price will head. In the first few rounds of private community sales, PPT sold for roughly $0.19 per token. As of Oct 27, 2023, PPT is retailing for around $0.24 per token, which indicates that there’s quite a bit of interest in PPT. Prices have increased by roughly 20% since the tokens were first sold. If this pricing trend continues, there’s a chance that PPT’s price could quickly move higher. However, it’s common for new crypto prices to spike sharply before falling just as rapidly. If Pop Social fails to capitalize on momentum and gain more users, PPT's price could fall back to $0.20 or even lower.

Where to Buy PPT

Looking to trade PPT tokens? Bybit now offers the PPT/USDT Spot trading pair. To get started, you’ll need to first create a Bybit account and fund it with cryptocurrency before navigating to the PPT/USDT Spot trading page. 

In celebration of this listing, Bybit is holding two exciting events in which you can earn a share of the 50,000 USDT prize pool. 

The first event is exclusively for new users who complete the following two steps between Oct 24, 2023, 10AM UTC and Nov 7, 2023, 11:59PM UTC:

1. Sign up for a Bybit account and complete Identity Verification Lv. 1.

2. Accumulate a deposit volume of at least 100 USDT worth of PPT in your Bybit account during the event period; or deposit 100 USDT and use your Bybit account to buy any amount of PPT via your first trade.

Please note that rewards will be distributed on a first come, first served basis.

The second event is for all users, and takes place between Oct 24, 2023, 10AM UTC and Nov 7, 2023, 11:59PM UTC. Simply accumulate a Spot trading volume of at least 200 USDT worth of PPT. Please note that rewards are capped at 10 USDT per person.

Is PPT A Good Investment?

PPT certainly holds some promise. It's a new crypto that's attracted positive buzz and already managed to increase its value quite a bit. The project that created PPT has been carefully planned and includes a lot of in-demand features. Investors who are on the lookout for the next up-and-coming crypto may enjoy PPT.

However, Pop Social has many potential competitors. There's a huge market for web3 social media right now, and having a streamlined DApp and self-sustaining token system might not be enough to help distinguish Pop Social from the rest of the social platforms. If the site fails to achieve all of its other plans, PPT crypto may fall flat. Investors who want to work with PPT will benefit from exercising caution and not being overly optimistic.

Closing Thoughts

Pop Social hopes to create a uniquely engaging web3 social media platform. With a variety of products and programs and an effective approach to handling crypto tokens, the Pop platform has a lot to offer. However, just like other social platforms, Pop Social can only succeed if it pulls in a lot of dedicated users. Only time will tell whether this site can drive up user engagement and increase the price of the Pop NFT Collection and PPT token.

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