Metaverse

The metaverse might sound like a sci-fi concept. But far from fiction, this virtual realm is changing our reality. Let’s look at the statistics.

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The "metaverse" may sound like something straight out of a sci-fi movie for those unfamiliar with the concept. But far from being fiction, this new virtual realm has a bustling economy and is proving game-changing for leisure and business.

So as we enter 2023, we cannot help but ask what's in store for the metaverse. We take a look at our comprehensive statistics round-up. 

This section shows you a TLDR version of our favorite facts and figures on the metaverse for 2023.  If you’re interested to dive in deeper, you can find more details by scrolling further. 

Metaverse Market Size in 2023 and Predictions for 2030

Clearly, the metaverse is becoming an increasingly discussed topic within the business world. But just how much is the metaverse worth now? And how much is it projected to grow over the next few years? 

 global value of the metaverse was $58.5 billion

¹ (based on a CAGR of 43.7% between 2021-2030).

11. This means that by 2030, the estimated global metaverse market size will be over 

300 times higher than predictions for the global cryptocurrency market

How many people use the metaverse? And which age groups are most likely to spend their time in this virtual universe? Our research found: 

(51%) of global users of metaverse virtual worlds are 

Metaverse Awareness — What Search Trends Tell Us

A surefire way to get into the minds of a global population is by checking out their Google searches. And that's exactly what we did. Using the tool Keyword Finder³, we looked at the number of searches per month in Google (globally) for keywords and queries surrounding the metaverse and this is what we found.

*Prediction based on monthly average search volumes in the 12 months preceding January 2023.

15. Global online searches for terms related to the metaverse

and then again even more significantly between 

were conducted for the term “metaverse,” up from just 33,100 in 2021. 

17. Global searches for terms such as “What is the metaverse?” and 'Metaverse definition' also continued to 

Metaverse technology is rapidly growing in popularity over time. But how well does the average person understand what it has to offer? And which age groups are most likely to have a firm grasp of the technology? To find out, we analyzed data from Protocol and The Harris Poll's 2022 survey on the metaverse⁴. 

Their study involved a survey of 1,060 U.S. adults and found that: 

do not understand the purpose of the metaverse.

 we are, the more likely we are to be familiar with the metaverse, as shown in the graph below. 

 say they're familiar with the metaverse.

 are aware and somewhat familiar with the technology.

24. The study also found that even after reading an explanation of the metaverse, 

more than half (52%) of U.S. adults feel overwhelmed by the concept.

The metaverse is set to transform a wide range of industries, bringing more lifelike experiences and collaborative opportunities to individuals, communities and businesses worldwide. But just how useful does the typical U.S. adult deem the metaverse to be? 

Protocol and The Harris Poll's 2022 survey into the metaverse asked participants how they felt about the concept. And the findings revealed that: 

metaverse would be more fun than real life.

 are the most likely age group to have a 

, as over half of those surveyed belonging to this generation said that it would make life better or that it's more fun than real life.

The metaverse has received investment from a multitude of tech giants, chip manufacturers and gaming platforms, and most recently, retailers and e-commerce brands have also placed funding in the virtual realm. 

When we take a look at the industries these companies belong to, it becomes clear that: 

 companies such as Epic Games, Unity, Microsoft and Niantic are some of the largest stakeholders when it comes to metaverse investment.

 organizations, such as Meta, Nvidia, Google and Dapper Labs. 

Alongside industries such as entertainment, education, gaming and networking, the metaverse has also provided unique platforms and opportunities for artists and their audiences, whether that be in music, performing arts or digital art forms such as NFTs (

). But just how popular are these forms of art?

In August 2022, we surveyed 2,000 U.S adults asking about their experiences with NFTs⁶. The findings revealed that: 

Metaverse Statistics 2023: All the Facts & Figures You Need to Know

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