Highstreet (HIGH): Shopping and Gaming in the Metaverse

An intriguing aftermath of the 2020 COVID-19 pandemic is the increase in popularity that online shopping has received. Yet, despite e-commerce demands skyrocketing, the underlying infrastructure remains relatively unaltered — until now.

A new platform called Highstreet aims to take e-commerce to the next level by merging online shopping with games in the metaverse, a 3D virtual world that provides users with amazing VR or AR experiences with the use of a special headset. If you haven't heard about it until now, no worries. We'll explain to you how exactly Highstreet bridges the virtual with the physical and look at the associated benefits for its users.

What Is Highstreet?

Highstreet is a digital platform that aims to change the way consumers approach the virtual world, non-fungible tokens (NFTs) and massively multiplayer online role-playing games (MMORPG). Highstreet World’s metaverse combines virtual reality, crypto, gaming, virtual shops and physical items into a seamless and fun retail experience. Besides the usual MMORPG experiences such as battling monsters and completing quests, you can shop for real-world brands to purchase items that exist both digitally and physically. The brand products are integrated as part of the creative narrative in MMORPG game quests, so that you’ll stay immersed in the entire metaverse experience.

Highstreet was created by Travis Wu and Jenny Guo, who are also co-founders of a virtual reality company, LumiereVR, which has worked with established brands such as Victoria’s Secret and J.P. Morgan.